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The Bild newspaper (or Bild-Zeitung, literally Picture Newspaper;) is a German tabloid published by Axel Springer AG.
The paper is published from Monday to Saturday; on Sundays, Bild am Sonntag ("Picture on Sunday") is published instead, which has a different style and its own editors. Bild is tabloid in style but broadsheet in size. It is the bestselling newspaper outside Japan and has the sixth-largest circulation worldwide. Its motto, prominently displayed below the logo, is unabhängig, überparteilich ("independent, nonpartisan").
Another slogan used prominently in advertising is Bild dir deine Meinung!, which translates as "Form your own opinion!" (by reading Bild), a pun based on the fact that in German, Bild is a homophone of the imperative form of the verb German: bilden (English: to form) and the noun German: Bild, (English: picture, image).
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