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The Northern Advocate is the regional daily paper for the city of Whangarei and the Northland Region.
The Whangarei Comet and Northern Advertiser was founded in 1875 as a weekly paper by George Edwin Alderton and, despite a small population which lead to predictions the paper would "would go up like a comet, and come down like a stick", the paper flourished and within two years had expanded to 12 pages and become the Northern Advocate and General Advertiser, with a small section printed in Maori. The paper began daily publication in 1902.
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