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Yedioth Ahronoth (Hebrew: ידיעות אחרונות, Yedi'ot Aharonot , lit. Latest News) is a daily newspaper published in Tel Aviv, Israel. Since the 1930s, it has been the most widely circulated paper in Israel. In a TGI survey comparing the last half of 2009 with the same period in 2008, Yedioth Ahronoth retained the title of most widely read newspaper in Israel but saw its market share fall only slightly from 35.9 to 33.9 percent. In July 2010, though a TGI survey of the media reported that Israel HaYom overtook Yedioth Ahronoth as the most read newspaper in terms of exposure with a rate of 35.2% compared with Yedioth's 34.9%. After only a few months of publication of a weekend edition, it scored it 25.7% of exposure compared with Yedioth's 43.7% rate.
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